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Total group revenue totaled DKK SOME. 327 billion with regards to $650 million, any 20 percent start. Net profit for pandora charms sale online the quarter arrived in at DKK A SINGLE. 221 billion regarding $180 million. Pandora, the actual Copenhagen based rings brand, is switching its ad advertising campaign strategy for spring, with a bigger look into the customer in lieu of the product. Titled “Unique As We're, ” the advertising campaign launches Thursday, and also the spring collection. Result by fashion wedding photographer Cass Bird, the campaign carries six women using their Pandora jewelry together with natural makeup plus understated clothing.

The actual television commercial, directed by pandora rings sale Martin Werner along with featuring the Danish actress Solbjorg Hojfeldt, follows the personal narratives of various women whose stories later intertwine because they come together to celebrate its own event. Stephen Fairchild, mature vice president in addition to chief creative police officer at Pandora, referred to as the campaign “a even larger celebration of adult females today. With this strategy we’re going just one step farther compared to we ever should connect with women all over the world and cherish precisely what makes them distinctive independently and collectively. Our ambition is always to connect with women on the deeper emotional grade and inspire them to try and do the same. ”Pandora worked with The Future Lab, a consulting and also trend forecasting agent, to identify that direction the plan should take. “There is really a growing confident generation of women trying to find new ways to help explore their identities. The contemporary global culture allows them to connect with other women to construct and share the stories, ” reported Rachele Simms, senior futures consultant at the Future Laboratory. The campaign could roll out with phases in pandora complete bracelet key markets just like U. K.,U. S.,Hong Kong, Questionnaire, Brazil, Portugal, Italia, France and Denmark.

It's going to also be featured in Pandora stores and surrounding the company’s digital channels. The company declined to call specific titles or maybe sites where it can break. The new motif will continue with another campaign that they are released for Mother’s Day as well as a fall campaign. Rings stay a focus while in the spring collection, which includes the Poetic Droplets compilation of stone cut designs, inspired by the best way water droplets will be reflected on rose petals. Prices of key ring kinds range start during 35 pounds, or $49. Last 12 months, the brand introduced stackable rings for you to its offer that's previously dominated by pandora murano glass charm bracelets.


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